Having worked in music marketing, Kim saw how ineffective email was in reaching fans and knew how successful text message marketing was in driving engagement for artists. Despite producing flavors that differentiated them in the highly competitive seltzer market, their bootstrapped business and launching at the onset of the Covid-19 pandemic required thinking outside of the traditional marketing box. Drawing on Kim’s heritage, they created the first seltzer inspired by the flavors from his childhood, including lychee, mandarin, yuzu, and Asian pear. You may have to select a menu option or click a button.Friends Jeremy Kim, John Dalsey, and Brando launched Nectar Hard Seltzer in December 2020, and it has since become the number one Asian hard seltzer in the world.
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Click the AdBlock icon in the browser extension area in the upper right-hand corner. Drink responsibly and legally.Įlsewhere, McDonald’s Japan has launched its seasonal triangle Oreo cream pie.Īdblock Adblock Plus Adblocker Ultimate Ghostery uBlock Origin Others NÜTRL Vodka Seltzer is available online and in stores, which can be found using the store locator on the brand’s website.ĭISCLAIMER: We discourage irresponsible and/or underage drinking. NÜTRL’s corn-based vodka is quadruple distilled in the Midwest, and its first formula included purification through a hefty 76-step process. According to the IWSR, more than half of US consumers prefer vodka as the base in their ready-to-drink beverages - a driving factor in NÜTRL’s decision to create its recipe with vodka at its core. However, with each new addition to the seltzer market, the category continues to adapt to consumer preferences. In the last year alone, more than 181 seltzers were introduced in the increasingly saturated product category. 
As ready-to-drink beverages have become the fastest-growing alcohol category in the U.S., the company is looking to expand its stake in the alcohol business with its newest addition to the category. According to Forbes, the brand’s parent company (ABI) accumulated almost $47 billion USD in sales last year. In total, each can contains only 100 calories and 2.4g of sugar.Īnheuser-Busch is one of the largest companies in the beer market. NÜTRL is available in three flavors - pineapple, raspberry and watermelon - and contains 4.5% alcohol inside a 355mL can, with no added sugar. The gluten-free drink, which recently launched in the U.S., boasts a simple and straightforward recipe: real vodka, real juice and real seltzer, nothing else.
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